#4 Don't think of a website as just a website

Having your organization aligned with your corporate brand strategy, purpose, vision, and mission has a big impact on business results. It has been proven repeatedly. Research shows that employees that feel connected to the company values and culture are more engaged and are more willing to put that extra effort into the work they do. Why? It comes down to feelings. To feel proud of what the company is doing, feel motivated by shared progress and the joy of making customers happy by solving their needs. The more employees that feel and behave this way, the more effective it is transmitted through all touch points the company has with the outside world.

The ability to create a culture like this comes down to hiring the right individuals, but it also comes down to leadership. How do you cultivate, stimulate, and make that unique corporate spirit grow and thrive? This question has many answers, but one untapped source of leadership inspiration is the website data. The corporate brandING book. A branding book written and approved directly, or indirectly, by the everyone in the organization.

When website data is analyzed from a strategic branding and communication perspective, the insights can be used by leaders as a fact-based leadership source to accelerate the understanding of who the company really say it is and what it transmits to the market. Leaders can use the insights to create increased internal motivation and pride by telling the "story about the story". 

So how do you uncover this branding and communication website data secret? Well, with Brand XRAI® you can. Brand XRAI® will open the doors to the invisible holistic story hidden in all your website data.